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Create a storefront

Every listing belongs to a storefront. The storefront is the public collection shoppers can browse, and it controls the currency shown on its listings.

Create the store​

  1. Open Storefront in the sidebar.
  2. Select Create Store.
  3. Complete Store details:
    • Store Name — up to 100 characters.
    • Store URL Slug — 3–50 lowercase letters, numbers, or hyphens.
    • Description — a short description of the shop, up to 500 characters.
  4. Select Continue.
  5. Complete Location & currency:
    • Country — the country the store operates from.
    • Currency — the three-letter currency used for listing prices.
  6. Select Create Store.

Typing the store name automatically suggests a URL slug. You can edit the slug before creation. Store addresses are public, so choose something short and easy to share.

:::caution Store addresses must be unique

If a slug is already in use, choose another one. A store's slug cannot be changed from the current edit screen after the store is created.

:::

What appears on the storefront​

The public storefront displays live listings newest first. Draft and paused ads are hidden. Each item links to its own product page with its selected design, video, photos, price, and details.

An empty storefront is still reachable, but it will not show products until you publish a listing assigned to it.

Use more than one storefront​

You can create multiple storefronts. Choose the correct storefront on the Listing details step for each item. Its default currency is then applied to that listing automatically.